A robust brand system as creative and expressive as the audience.
Defined maker shapes which were used to play with, build, construct and layer throughout all external
+ internal designs across all channels.
SHAPES AS BACKGROUND PATTERNS AND FRAMES
SHAPES USED IN WEB BANNERS
SHAPES AS GROUNDING ELEMENTS BEHIND PRODUCT
VARIOUS WEB GRAPHICS AND ILLUSTRATIONS
PRODUCT LINEWORK ILLUSTRATIONS
Defined linework illustrations and shapes which were used to throughout entirety of holiday campaign work including on site, print catalog, social media, advertising, and app. Also created bespoke illustrations for Holiday Gift Guide and more throughout site.
Tonal Patterned Backgrounds for Holiday 2022