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BRAND IDENTITY, COLLATERAL DESIGN

Shutterfly

A robust brand system as creative and expressive as the audience.

SHAPES LIBRARY
Defined maker shapes which were used to play with, build, construct and layer throughout all external 
+ internal designs across all channels.
SHAPES AS BACKGROUND PATTERNS AND FRAMES


SHAPES USED IN WEB BANNERS




 SHAPES AS GROUNDING ELEMENTS BEHIND PRODUCT



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VARIOUS WEB GRAPHICS AND ILLUSTRATIONS






PRODUCT LINEWORK ILLUSTRATIONS


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Holiday 2022
Defined linework illustrations and shapes which were used to throughout entirety of holiday campaign work including on site, print catalog, social media, advertising, and app. Also created bespoke illustrations for Holiday Gift Guide and more throughout site.





Tonal Patterned Backgrounds for Holiday 2022



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Running on Cargo