2021 Wisconsin Film Festival

Concept and design for dentity, packaging design and collateral pieces. 
This concept challenges the expected, and encourages thinking outside of the box. The illustrated abstract components morph, push, pull, and break in and out of the box [or movie screen], and take on shapes that are reminiscent of a film ticket, smiles, and bursts of light to name a few. The composition creates dream-like, open-interpreted and imaginative scenes, that have harmony and fit together, like a puzzle. It also has modern aesthetic with the playful and vibrant color palette that pops bright on black. The typography is contemporary yet approachable and friendly.