BRAND IDENTITY, ENVIRONMENTAL DESIGN, ILLUSTRATION, COLLATERAL DESIGN
2023 Wisconsin Film Festival
The very idea of a cake is laden with connotations of pleasure, decadence, and gaiety. Cake is meant to be shared with others, it is entertaining, pleasurable and ephemeral: you must consume it to fully experience it. Similarly, film is visual consumption. The idea of cake as a platform celebrates the diversity and breath of films shown over the years, and the design bursts with entertaining colors, playful patterns, and quirky illustrations, rewarding us with an imaginative irreverence to relish and enjoy.