BRAND IDENTITY, ILLUSTRATION, COLLATERAL DESIGN
2025 Wisconsin Film Festival
The theme for this year’s festival revolves around the concept of interpretation, brought to life visually through simultaneous viewpoints. This idea draws
inspiration from the diverse and unique programming presented by the WFF, reflecting the multitude of perspectives each film brings to its audience.
The festival not only creates a physical space for the audience but also an intellectual and emotional atmosphere within each film’s narrative canvas. Within this framework, the audience is invited to fill in their own experience, offering their own interpretation. As a result, the design system embraces ambiguity and never resolves into a single, fixed form.
The festival not only creates a physical space for the audience but also an intellectual and emotional atmosphere within each film’s narrative canvas. Within this framework, the audience is invited to fill in their own experience, offering their own interpretation. As a result, the design system embraces ambiguity and never resolves into a single, fixed form.
