Brand Identity
FEATURED BRANDS
Brand Identity
Mor
Carrot Fertilitycoming soon
BRAND IDENTITY, MENU + COLLATERAL DESIGN
Archie’s Sandwichery
Archie’s Sandwichery
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Bentonville’s newest sandwichery will be serving up sandwiches and cocktails the way they were intended–carefully crafted with ingredients you can pronounce. This brand design blends retro with modern —a tribute to the enduring charm of the great American sandwich but by jabbing a little fun at it. The identity captures the essence of traditional delis and bars with a simple and approachable aesthetic.
More Archie’s illustrations ︎︎︎
Airtime
A robust brand system for a video companion app.
CAMPAIGN SPOTS (:30 sec)
CREDITS: Lemonlight Production Studio
BRAND IDENTITY
Airtime’s modernist design aesthetic is characterized by minimalism, functionality, and a focus on essential elements.
We believed in Dieter Rams’ core principle of "Less is better," advocating for the removal of unnecessary embellishments and a focus on clear, uncluttered forms.
ILLUSTRATION
Posters created for Milwaukee’s new music venue, Landmark Credit Union Live
Live Nation Posters
Posters created for Milwaukee’s new music venue, Landmark Credit Union Live
BRAND IDENTITY, MENU + COLLATERAL DESIGN
Tori Sumi Yakitori
Tori Sumi Yakitori
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Concept, design and illustration for upcoming yakitori restaurant including identity, packaging design and collateral pieces.
The brand story celebrates simplicity with intention and a warm, approachable authenticity.
Concept, design and illustration for upcoming yakitori restaurant including identity, packaging design and collateral pieces.
The brand story celebrates simplicity with intention and a warm, approachable authenticity.
- more coming soon -
BRAND IDENTITY, ILLUSTRATION, COLLATERAL DESIGN
2025 Wisconsin Film Festival
The theme for this year’s festival centers around the concept of interpretation, brought to life visually through simultaneous viewpoints. This idea draws
inspiration from the diverse and unique programming presented by the WFF, reflecting the multitude of perspectives each film brings to its audience.
The festival not only creates a physical space for the audience but also an intellectual and emotional atmosphere within each film’s narrative canvas. Within this framework, the audience is invited to fill in their own experience, offering their own interpretation. As a result, the design system embraces ambiguity and never resolves into a single, fixed form.
The festival not only creates a physical space for the audience but also an intellectual and emotional atmosphere within each film’s narrative canvas. Within this framework, the audience is invited to fill in their own experience, offering their own interpretation. As a result, the design system embraces ambiguity and never resolves into a single, fixed form.
