BRAND IDENTITY, MENU + COLLATERAL DESIGN
Archie’s Sandwichery
Archie’s Sandwichery
Bentonville’s newest sandwichery will be serving up sandwiches and cocktails the way they were intended–carefully crafted with ingredients you can pronounce. This brand design blends retro with modern —a tribute to the enduring charm of the great American sandwich but by jabbing a little fun at it. The identity captures the essence of traditional delis and bars with a simple and approachable aesthetic.
BRAND IDENTITY, ILLUSTRATION, COLLATERAL DESIGN
2025 Wisconsin Film Festival
The theme for this year’s festival centers around the concept of interpretation, brought to life visually through simultaneous viewpoints. This idea draws
inspiration from the diverse and unique programming presented by the WFF, reflecting the multitude of perspectives each film brings to its audience.
The festival not only creates a physical space for the audience but also an intellectual and emotional atmosphere within each film’s narrative canvas. Within this framework, the audience is invited to fill in their own experience, offering their own interpretation. As a result, the design system embraces ambiguity and never resolves into a single, fixed form.
The festival not only creates a physical space for the audience but also an intellectual and emotional atmosphere within each film’s narrative canvas. Within this framework, the audience is invited to fill in their own experience, offering their own interpretation. As a result, the design system embraces ambiguity and never resolves into a single, fixed form.
BRAND IDENTITY, ILLUSTRATI ON, COLLATERAL DESIGN
2024 Wisconsin Film Festival
Spring ephemerals are a gift of nature at the end of a long cold winter. They are the first perennial plants to emerge each year. Similarly, the film festival occupies a short yet glorious interval of time blooming and enriching lives, enhancing knowledge, culture and community in Madison.
2024’s festival theme embraces these fleeting beauties depicted with a loose artful drawing style, showcased in a rich vibrant palette.
2024’s festival theme embraces these fleeting beauties depicted with a loose artful drawing style, showcased in a rich vibrant palette.
Untitled Art.
Brand Identity and Package Design.
Background paintings by The Vintage Prairie.
Airtime
A robust brand system for a video companion app.
CAMPAIGN SPOTS (:30 sec)
CREDITS: Lemonlight Production Studio
BRAND IDENTITY
Airtime’s modernist design aesthetic is characterized by minimalism, functionality, and a focus on essential elements.
We believed in Dieter Rams’ core principle of "Less is better," advocating for the removal of unnecessary embellishments and a focus on clear, uncluttered forms.
