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BRAND IDENTITY, ILLUSTRATION, COLLATERAL DESIGN

2024 Wisconsin Film Festival


Spring ephemerals are a gift of nature at the end of a long cold winter. They are the first perennial plants to emerge each year. Similarly, the film festival occupies a short yet glorious interval of time blooming and enriching lives, enhancing knowledge, culture and community in Madison.

2024’s festival theme embraces these fleeting beauties depicted with a loose artful drawing style, showcased in a rich vibrant palette.


  
ILLUSTRATION


Digital Illustration


hodgepodge of personal and commissioned digital illustrations. 
BRAND IDENTITY, COLLATERAL DESIGN

Shutterfly

A robust brand system as creative and expressive as the audience.

SHAPES LIBRARY
Defined maker shapes which were used to play with, build, construct and layer throughout all external 
+ internal designs across all channels.
SHAPES AS BACKGROUND PATTERNS AND FRAMES


SHAPES USED IN WEB BANNERS




 SHAPES AS GROUNDING ELEMENTS BEHIND PRODUCT



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VARIOUS WEB GRAPHICS AND ILLUSTRATIONS






PRODUCT LINEWORK ILLUSTRATIONS


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Holiday 2022
Defined linework illustrations and shapes which were used to throughout entirety of holiday campaign work including on site, print catalog, social media, advertising, and app. Also created bespoke illustrations for Holiday Gift Guide and more throughout site.





Tonal Patterned Backgrounds for Holiday 2022



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BRAND IDENTITY, ILLUSTRATION, FOOD + BEVERAGE

Mad Maiden Shrub


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Concept, design and illustration for locally-made shrub including identity, packaging design and collateral pieces.

→ Cricket Design Works

BRAND IDENTITY, MENU + COLLATERAL DESIGN + ADVERTISING 


Marigold Kitchen


A comprehensive overhaul of Marigold Kitchen’s brand identity system,
including illustration, logo and menu design. This local breakfast spot featuring menu items
with fresh, local ingredients, prepared with a hint of Mexican flare.
Running on Cargo